{"id":88152,"date":"2021-02-04T20:44:57","date_gmt":"2021-02-04T20:44:57","guid":{"rendered":"https:\/\/turismekollektivet.dk\/?page_id=88152"},"modified":"2021-02-18T15:06:29","modified_gmt":"2021-02-18T15:06:29","slug":"kpi","status":"publish","type":"page","link":"https:\/\/turismekollektivet.dk\/index.php\/kpi\/","title":{"rendered":"kpi"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;49&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-150611&#8243; back_image=&#8221;88157&#8243; kburns=&#8221;zoom&#8221; overlay_alpha=&#8221;21&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_pixel=&#8221;280&#8243; row_name=&#8221;Intro&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-351512&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-111509&#8243; text_italic=&#8221;yes&#8221; text_color=&#8221;color-xsdn&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;400&#8243; interval_animation=&#8221;200&#8243;]FREMTIDENS<br \/>\nKey Performance Indikators[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612460248521{margin-top: 20px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-185340&#8243; text_italic=&#8221;yes&#8221; text_color=&#8221;color-150611&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;300&#8243;]<b><i>HVORN\u00c5R ER KOLLEKTIVET EN SUCCES?<br \/>\nHVORN\u00c5R ER VISM?<\/i><\/b>[\/vc_custom_heading][vc_column_text]I VisitSydsj\u00e6lland-M\u00f8n \u00f8nsker vi at v\u00e6re en professionel, transparent og ansvarlig organisation. Vi vil v\u00e6re en professionel organisation, som styrer efter klare resultatm\u00e5l. Vi vil v\u00e6re en transparent samarbejdsorganisation, som er i konstant dialog og gensidig l\u00e6ring med samarbejdspartnere, og vi vil v\u00e6re en organisation, som er ansvarlig over for lokalsamfundet og vores ejere.<\/p>\n<p>Derfor har vi udviklet et todelt s\u00e6t af strategiske succes- og resultatm\u00e5l (KPI\u2019er) som dels er styrende for destinationsudviklingen som helhed (destinationsm\u00e5l), og dels m\u00e5ler effektiviteten og effekten af VISM som organisation (organisationsm\u00e5l). I forbindelse med sidstn\u00e6vnte vil vi l\u00f8bende m\u00e5le tilfredsheden med destinationssamarbejdet, fordi det ligger i vores DNA som destinationsselskab at tage hovedansvar for et st\u00e6rkt og effektivt destinationssamarbejde.<span class=\"Apple-converted-space\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612460738357{margin-top: 0px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-185340&#8243; text_italic=&#8221;yes&#8221; text_color=&#8221;color-150611&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;300&#8243;]<b><i>KOLLEKTIVE DESTINATIONSM\u00c5L<\/i><\/b>[\/vc_custom_heading][vc_column_text]Destinationsm\u00e5l er vi sammen om som turismekollektiv. Destinationsm\u00e5lene s\u00e6tter retning og m\u00e5l p\u00e5 destinationsudviklingen, som vi alle \u00f8nsker og alle kan bidrage til. For Sydsj\u00e6lland og M\u00f8n g\u00e6lder det, at vi \u00f8nsker v\u00e6kst i antallet af overnatninger og forbrug \u2013 b\u00e5de kvantitativt og kvalitativt \u2013 hvilket vi kun kan opn\u00e5 ved v\u00e6kst i kapaciteten og i kvaliteten af vores overnatningsprodukt. Heraf vil ogs\u00e5 f\u00f8lge en positiv prisudvikling og indkomst for udlejere.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-106647&#8243;]<strong>DESTINATIONEN SKAL M\u00c5LES P\u00c5:<\/strong><br \/>\n\u2022 Overnatninger<br \/>\n\u2022 Overnatningskapacitet<br \/>\n\u2022 Prisudvikling<br \/>\n\u2022 Erhvervsturisme<br \/>\n\u2022 Kultur og attraktioner<br \/>\n\u2022 G\u00e6stetilfredshed<br \/>\n\u2022 Borgeropbakning<br \/>\n\u2022 Nye arbejdspladser<br \/>\n\u2022 Bos\u00e6tning[\/vc_custom_heading][vc_column_text]Udover de overordnede destinationsm\u00e5l har VISM igangsat projektet DataLab, som har til form\u00e5l at frembringe opdateret data p\u00e5 turismens udvikling og effekt. Det er n\u00f8dvendigt, fordi meget turismedata kommer med stor forsinkelse og er ikke velegnede til at forst\u00e5 hverken g\u00e6sternes pr\u00e6ferencer eller adf\u00e6rd, de kvalitative aspekter af oplevelsen af Sydsj\u00e6lland og M\u00f8n eller turismens effekt p\u00e5 natur eller lokalmilj\u00f8. Et v\u00e6sentligt form\u00e5l med DataLab er desuden at uddrage relevante m\u00e5l af FNs 17 b\u00e6redygtige udviklingsm\u00e5l \u2013SDGerne \u2013 for at synlig\u00f8re for os selv og vores samarbejdspartnere, hvordan vi bidrager til disse.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612460738357{margin-top: 0px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-185340&#8243; text_italic=&#8221;yes&#8221; text_color=&#8221;color-150611&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;300&#8243;]<b><i>VISM ORGANISATIONSM\u00c5L<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-106647&#8243;]Organisationsm\u00e5lene indrammer VISMs arbejde, leverancer og resultater som destinationsselskab. Vores organisationsm\u00e5l er knyttet til de 5 strategiske udviklingsspor, som er b\u00e6rende for vores strategi[\/vc_custom_heading][vc_column_text]<strong>ST\u00c6RKERE F\u00c6LLESSKAB<\/strong><br \/>\n\u2022 Deltagere i turistinformationsnetv\u00e6rk<br \/>\n\u2022 Etablering af netv\u00e6rk for kommunale medarbejdere, der har ber\u00f8ring med turisme.<br \/>\n\u2022 Afvikling af netv\u00e6rksm\u00f8der for destinationens turismevirksomheder<br \/>\n\u2022 Deltagere til Nyt\u00e5rskonferencen<br \/>\n\u2022 Turismevirksomhedernes tilfredshed med netv\u00e6rksdeltagelse<br \/>\n\u2022 Net Promoter Score<\/p>\n<p><strong>NATURLIGVISME<\/strong><br \/>\n\u2022 Projekt: Sporl\u00f8s F\u00e6rd og Vild med Natur<br \/>\n\u2022 Samarbejdsrelationer med gr\u00f8nne org.<\/p>\n<p><strong>LIGE P\u00c5 STEDET<\/strong><br \/>\n\u2022 Klyngem\u00f8der<br \/>\n\u2022 Synlighed af turistbil og turistcykler<br \/>\n\u2022 Projekt: Handling for handel<\/p>\n<p><strong>MARKEDSF\u00d8RING MED MENING<\/strong><br \/>\n\u2022 Engagement p\u00e5 sociale medier<br \/>\n\u2022 Betalende samarbejdspartnere i kampagner<br \/>\n\u2022 Omtale\/artikler<br \/>\n\u2022 Pressebes\u00f8g<\/p>\n<p><strong>TURISMENS VISM\u00c6ND M\/K<br \/>\n<\/strong>\u2022 Projekt: Data Lab<br \/>\n\u2022 Nyhedsbreve\/pressemed. med vidensdeling<br \/>\n\u2022 Deltagere i e-learning<br \/>\n\u2022 Deltagere i workshops<br \/>\n\u2022 Samarbejdspartnere i klyngerne<br \/>\n\u2022 Frivillige og ambassad\u00f8rer i g\u00e6steservice<br \/>\n\u2022 Kursusdage og inspirationsm\u00f8der for turistinformationsnetv\u00e6rk<\/p>\n<p>Det ligger i VisitSydsj\u00e6lland-M\u00f8ns DNA, at vi er hovedansvarlige for at sikre et st\u00e6rkt destinationsarbejde med f\u00e6lles retning og h\u00f8j deltagelse p\u00e5 tv\u00e6rs af brancher, sektorer, kommuner og lokalsamfund. F\u00f8rst som sidst er vi en samarbejds- og netv\u00e6rksorganisation og netop derfor er det vigtigt, at vi j\u00e6vnligt m\u00e5ler tilfredsheden med organisationens arbejde og den strategiske retning blandt alle vores mange samarbejdspartnere. Vi vil derfor fortsat lave metodiske tilfredshedsm\u00e5linger ca. hvert andet \u00e5r og n\u00e6ste gang i 2022. Fremadrettet vil vi ogs\u00e5 m\u00e5le vores opbakning og fremdrift i de seks strategiske spor, som vi har lagt ud med denne strategi.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1612465236225{padding-top: 20px !important;}&#8221; row_height_pixel=&#8221;300&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-739966&#8243; text_transform=&#8221;uppercase&#8221; text_italic=&#8221;yes&#8221; text_color=&#8221;color-xsdn&#8221; css_animation=&#8221;left-t-right&#8221; el_id=&#8221;test&#8221;]<b><i>KORT FORTALT<\/i><\/b>[\/vc_custom_heading][vc_button size=&#8221;btn-lg&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; icon=&#8221;fa fa-arrow-right&#8221; link=&#8221;url:https%3A%2F%2Fturismekollektivet.dk%2Findex.php%2Fkort_fortalt%2F|title:Leveregler&#8221;]SIDSTE KAPITEL[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-wayh&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1612541905237{padding-top: 70px !important;}&#8221;][vc_icon icon=&#8221;fa fa-pencil&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; text_font=&#8221;font-351512&#8243; text_size=&#8221;fontsize-160000&#8243; text_weight=&#8221;700&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;KOMMENTARER&#8221;]Vi har oprettet en side hvor du kan skrive en kommentar til Turismekollektivet[\/vc_icon][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; link=&#8221;url:https%3A%2F%2Fturismekollektivet.dk%2Findex.php%2F2021%2F02%2F08%2Fkommenter-pa-turismekollektivet%2F|title:KOMMENTER%20P%C3%85%20TURISMEKOLLEKTIVET&#8221;]G\u00c5 TIL KOMMENTARSIDE[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; back_color=&#8221;color-633588&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1612540868273{padding-top: 70px !important;}&#8221;][vc_icon icon=&#8221;fa fa-download3&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_font=&#8221;font-351512&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;800&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;DOWNLOAD&#8221;]Download hele strategien som pdf her:[\/vc_icon][uncode_list icon=&#8221;fa fa-arrow-right3&#8243; icon_color=&#8221;color-nhtu&#8221; css_animation=&#8221;alpha-anim&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/turismekollektivet.dk\/wp-content\/uploads\/2021\/02\/Turismekollektivet_web_ny.pdf\" target=\"_blank\" rel=\"noopener\">FULD VERSION<\/a><\/li>\n<li><a href=\"https:\/\/turismekollektivet.dk\/wp-content\/uploads\/2021\/02\/Turismekollektivet_pixi_web-2.pdf\" target=\"_blank\" rel=\"noopener\">PIXI VERSION<\/a><\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; back_color=&#8221;color-367502&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1612540877375{padding-top: 70px !important;}&#8221;][vc_icon icon=&#8221;fa fa-headphones&#8221; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_font=&#8221;font-351512&#8243; text_size=&#8221;h2&#8243; text_weight=&#8221;800&#8243; text_space=&#8221;fontspace-111509&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; align=&#8221;left&#8221; title=&#8221;PODCAST&#8221;]H\u00f8r strategien som podcast[\/vc_icon][uncode_list icon=&#8221;fa fa-arrow-right3&#8243; icon_color=&#8221;color-nhtu&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/turismekollektivet.buzzsprout.com\/\">Buzzsprout<\/a><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/show\/3T1EbpuEWDTbnILdlzilwE\">Spotify<\/a><\/li>\n<li>Itunes (kommer snart)<\/li>\n<li>Google Podcast (kommer snart)<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; 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