{"id":88461,"date":"2021-02-05T16:51:47","date_gmt":"2021-02-05T16:51:47","guid":{"rendered":"https:\/\/turismekollektivet.dk\/?page_id=88461"},"modified":"2021-02-18T15:08:12","modified_gmt":"2021-02-18T15:08:12","slug":"five_tracks","status":"publish","type":"page","link":"https:\/\/turismekollektivet.dk\/index.php\/five_tracks\/","title":{"rendered":"The future tracks for vism"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”49″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ back_color=”color-rgdb” back_image=”88124″ kburns=”zoom” overlay_alpha=”21″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”280″ row_name=”Intro”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_font=”font-351512″ text_size=”fontsize-155944″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ text_space=”fontspace-111509″ text_italic=”yes” text_color=”color-xsdn” sub_lead=”yes” sub_reduced=”yes” css_animation=”curtain” animation_speed=”600″ animation_delay=”400″ interval_animation=”200″]THE FUTURE TRACKS FOR VISM <\/i><\/b>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460248521{margin-top: 20px !important;}”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_column_text]In the Tourism Co-operative, we will maintain the shared starting point when setting the direction for the future. The Co-operative\u2019s code of conduct form the framework of our work: We do not just want tourism to South Zealand and M\u00f8n, but for South Zealand and M\u00f8n. We want to promote tourism that makes South Zealand and M\u00f8n an even better place to live because there are exciting jobs, unique experiences and diverse cultural offerings. We want to show that you can enjoy and protect nature at the same time. We want tourism that improves quality of life and wellbeing in South Zealand and M\u00f8n, and we want to invite the world to experience both. Finally, we want community; everyone joins forces on our shared journey.<\/p>\n

Based on the trends we are seeing in the post-pandemic markets around us, we have formulated five future tracks, giving movement, direction, and goals for our work in the years leading up to 2024. For each of these tracks, we define our core missions, set new goals as a basis for our forward-looking action plans and organise activities with our owner municipalities and business partners.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim”]1<\/i><\/b>[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim” animation_speed=”300″]STRONGER COMMUNITY<\/i><\/b>[\/vc_custom_heading][vc_column_text]<\/p>\n

The role of VISM:
\n<\/b><\/b>A core mission for VISM is to ensure a strong co-operative foundation for tourism development, where everyone who can do so feels that they should contribute to the community. VISM must continuously facilitate dialogue about the goals and meaning, direction and framework of tourism in South Zealand and M\u00f8n. We must be co-authors and communicators of the new positive stories about South Zealand and M\u00f8n.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h6″ text_weight=”500″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif”]We believe we can make a difference by…
\n<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″ text_weight=”100″ text_height=”fontheight-524109″ text_color=”color-106647″]\u2022 Approaching tourism development as an open and ongoing conversation<\/p>\n

\u2022 Being a co-author and a channel for the new narratives about South Zealand and M\u00f8n<\/p>\n

\u2022 Contributing to bringing the co-operative closer together and becoming even more skilled<\/p>\n

\u2022 Demonstrating when we are best together[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim”]2<\/i><\/b>[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim” animation_speed=”300″]NATURALLY VISM<\/i><\/b>[\/vc_custom_heading][vc_column_text]The role of VISM:
\n<\/b> We must take co-responsibility for South Zealand and M\u00f8n\u2019s natural values. We must cooperate with green\/environmental organisations and local stakeholders on the basic premise of \u2018protect and use\u2019 when we work with nature as an experience product, whether as a setting for outdoor sports, hiking, sailing, camping or picnicking (as also described in the Development Plan for Zealand and the Islands). At the same time, we want more than to just conserve. We want to promote nature \u2013 to create more nature and ensure that tourism has a role to play in supporting this.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h6″ text_weight=”500″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif”]We believe we can make a difference by..
\n<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″ text_weight=”100″ text_height=”fontheight-524109″ text_color=”color-106647″]\u2022 Collaborating with green\/environmental organisations<\/p>\n

\u2022 \u0007Contributing to creating new nature, new places and experiences in nature<\/p>\n

\u2022\u0007 Initiating measures to encourage guests to demonstrate more responsible behaviour in nature<\/p>\n

\u2022 \u0007Marketing experiences outside of the high season<\/p>\n

\u2022 Focusing on gathering knowledge about the needs and preferences of target groups with an interest in sustainable (nature) experiences[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim”]3<\/i><\/b>[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim” animation_speed=”300″]OUR CALL IS LOCAL <\/i><\/b>[\/vc_custom_heading][vc_column_text]The role of VISM:
\n<\/b>Five years as a DMO for South Zealand and M\u00f8n has taught us that we build our Co-operative destination on local strength, pride and individuality. For this reason, VISM must be locally rooted in dialogue and co-creation with the locals.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h6″ text_weight=”500″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif”]We believe we can make a difference by..
\n<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″ text_weight=”100″ text_height=”fontheight-524109″ text_color=”color-106647″]\u2022 Facilitating the ongoing conversation<\/p>\n

\u2022 Ensuring local representation in the Tourism Co-operative<\/p>\n

\u2022 Developing and strengthening authentic local hospitality<\/p>\n

\u2022 Basing activities on local clusters[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim”]4<\/i><\/b>[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim” animation_speed=”300″]MARKETING WITH MEANING <\/i><\/b>[\/vc_custom_heading][vc_column_text]The role of VISM:
\n<\/b>VISM has a core mission to profile South Zealand and M\u00f8n as a comprehensive destination, and therefore it has a central responsibility to ensure that the marketing is differentiated, creative and courageous. At the same time, we are aware of the destination marketer\u2019s responsibility towards the local area and cultural identity, and the values that the place represents. Our marketing must be based on our common values of presence and community, balance and sustainability.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h6″ text_weight=”500″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif”]We believe we can make a difference by..
\n<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″ text_weight=”100″ text_height=”fontheight-524109″ text_color=”color-106647″]\u2022 \u0007Standing out with a more value-based, credible and creative approach to destination marketing<\/p>\n

\u2022 \u0007Insisting that marketing must make sense \u2013 for both the receiver and the sender<\/p>\n

\u2022 \u0007Making our distinctive local identity and communities part of our business tourism offerings[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim”]5<\/i><\/b>[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-prif” css_animation=”alpha-anim” animation_speed=”300″]TOURISM FORESIGHT <\/i><\/b>[\/vc_custom_heading][vc_column_text]The role of VISM:
\n<\/b>VISM must contribute to collective insight, vision and foresight in tourism. We have an important task to ensure that the municipal administrations have a good and relevant understanding of tourism\u2019s potential as leverage for local resources and cross-channel strategies. At the same time, VISM must be a competent knowledge and innovation partner for the Tourism Co-operative\u2019s companies, other organisations and associations.[\/vc_column_text][vc_custom_heading heading_semantic=”h5″ text_size=”h6″ text_weight=”500″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-prif”]We believe we can make a difference by..
\n<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h6″ text_weight=”100″ text_height=”fontheight-524109″ text_color=”color-106647″]\u2022 Disseminating relevant knowledge and trends to the Tourism Co-operative<\/p>\n

\u2022 Taking the initiative in development projects that promise co-operative competence and value[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ back_color=”color-150611″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612471572111{padding-top: 20px !important;}” row_height_pixel=”300″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_size=”fontsize-739966″ text_transform=”uppercase” text_italic=”yes” text_color=”color-xsdn” css_animation=”left-t-right” el_id=”test”]FUTURE Key Performance Indicators<\/i><\/b>[\/vc_custom_heading][vc_button size=”btn-lg” outline=”yes” border_width=”0″ css_animation=”alpha-anim” icon=”fa fa-arrow-right” link=”url:https%3A%2F%2Fturismekollektivet.dk%2Findex.php%2Fkpi-uk%2F|title:Leveregler”]NEXT CHAPTER[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-nhtu” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-wayh” overlay_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612541905237{padding-top: 70px !important;}”][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”4″ back_color=”color-633588″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612540868273{padding-top: 70px !important;}”][vc_icon icon=”fa fa-download3″ icon_color=”accent” size=”fa-2x” text_font=”font-351512″ text_size=”h2″ text_weight=”800″ text_space=”fontspace-111509″ text_lead=”yes” text_reduced=”yes” align=”left” title=”DOWNLOAD”]Download the entire strategy as pdf here:[\/vc_icon][uncode_list icon=”fa fa-arrow-right3″ icon_color=”color-nhtu” css_animation=”alpha-anim”]<\/p>\n