{"id":88619,"date":"2021-02-15T13:52:15","date_gmt":"2021-02-15T13:52:15","guid":{"rendered":"https:\/\/turismekollektivet.dk\/?page_id=88619"},"modified":"2021-02-18T15:07:49","modified_gmt":"2021-02-18T15:07:49","slug":"kort_fortalt-uk","status":"publish","type":"page","link":"https:\/\/turismekollektivet.dk\/index.php\/kort_fortalt-uk\/","title":{"rendered":"In short"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”49″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ back_color=”color-nhtu” back_image=”88203″ kburns=”zoom” overlay_alpha=”21″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”280″ row_name=”Intro”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_font=”font-351512″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”uppercase” text_height=”fontheight-179065″ text_space=”fontspace-111509″ text_italic=”yes” text_color=”color-xsdn” sub_lead=”yes” sub_reduced=”yes” css_animation=”typewriter” animation_speed=”400″ interval_animation=”40″ subheading=”The strategy shows who we are, what we believe in and where we are going.”]IN SHORT<\/i><\/b>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612481999549{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_delay=”200″]VISMISSION<\/i><\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading text_size=”fontsize-160000″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_delay=”200″]MISSION<\/i><\/b>[\/vc_custom_heading][vc_column_text]VISM is the joint destination management organisation for N\u00e6stved, Vordingborg, Faxe and Stevns municipalities. We work towards sustainable tourism for the benefit of all South Zealand and M\u00f8n in terms of employment, wellbeing, quality of life and settlement.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text_size=”fontsize-160000″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_delay=”200″]VISION<\/i><\/b>[\/vc_custom_heading][vc_column_text]The Tourism Co-operative is the vision to become the most creative and attractive destination in Denmark and the wish for South Zealand and M\u00f8n to be the strongest coastal and nature destination.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text_size=”fontsize-160000″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_delay=”200″]MANTRA<\/i><\/b>[\/vc_custom_heading][vc_column_text]We need to think differently and find exciting new partners outside of our own expertise for our destination to break through in a competitive market. VISM aims to highlight new paths and set a new standard. In short, we will do everything we can to make the Tourism Co-operative an ambitious, dynamic and inspiring community.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612482971954{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-nhtu” css_animation=”zoom-in”]4<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]TRENDS[\/vc_custom_heading][vc_column_text]It is crucial that we as a tourism community look ahead and prepare for post-pandemic times and plan our strategy based on the long-term trends and lasting changes in the market. We are seeing 4 specific trends now, which we believe will shape tourism and our work after the COVID-19 crisis:[\/vc_column_text][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]- STAYCATION – HERE TO STAY
\n– URBAN ESCAPISM
\n– DIGITALLY FREE
\n– SUSTAINABILITY CAN\u2019T WAIT[\/vc_custom_heading][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612482984363{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-nhtu” css_animation=”zoom-in”]4<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]CODES OF CONDUCT[\/vc_custom_heading][vc_column_text]We believe that we are creating the best destination community with 4 rules of conduct:[\/vc_column_text][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]- TOURISM IS NOT A GOAL IN ITSELF
\n– WE ARE THE PRODUCT
\n– NATURE ROCKS OUR RULES
\n– BETTER TOGETHER[\/vc_custom_heading][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612482988898{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-nhtu” css_animation=”zoom-in”]5<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]TRACKS<\/i>[\/vc_custom_heading][vc_column_text]VISM works with five guiding tracks that will set the direction and goals of our work over the coming years:[\/vc_column_text][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]- STRONGER COMMUNITY
\n– NATURALLY VISM
\n– OUR CALL IS LOCAL
\n– MARKETING WITH MEANING
\n– TOURISM FORESIGHT[\/vc_custom_heading][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612460738357{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-445851″ text_weight=”100″ text_height=”fontheight-578034″ text_italic=”yes” text_color=”color-nhtu” css_animation=”zoom-in”]2<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]DIMENSIONS<\/i>[\/vc_custom_heading][vc_column_text]As a destination management organisation and co-operative organisation, we measure our results and success using a two-step set of performance objectives. At the same time, we explore new and meaningful ways to measure the impact of tourism:[\/vc_column_text][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]- TOURISM CO-OPERATIVE DESTINATION GOALS
\n– VISM ORGANISATIONAL GOALS[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”0″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612794452995{margin-top: 0px !important;}”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ border_color=”transparent” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_delay=”200″]FROM ANALYSIS TO ACTION<\/i><\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”5″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading text_size=”h6″ text_weight=”500″ text_italic=”yes” text_color=”color-jevc” css_animation=”alpha-anim” animation_delay=”200″]4 POST-PANDEMIC TRENDS<\/i><\/b>[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text_size=”h6″ text_weight=”500″ text_italic=”yes” text_color=”color-jevc” css_animation=”alpha-anim” animation_delay=”200″]THAT CALLS FOR…<\/i><\/b>[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text_size=”h6″ text_weight=”500″ text_italic=”yes” text_color=”color-jevc” css_animation=”alpha-anim” animation_delay=”200″]VISM\u2019S TRACKS\u2026<\/i><\/b>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”2″ bottom_padding=”2″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]STAYCATION[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_column_text]Local communities
\nAuthentic local hospitality[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]Our call is local
\nMarketing with meaning<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”2″ bottom_padding=”2″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]URBAN ESCAPISM[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_column_text]Communities as a reason to go
\nNature experiences in focus
\nAuthentic local hospitality[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]Naturally VISM
\nOur call is local
\nMarketing with meaning<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”2″ bottom_padding=”2″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]DIGITALLY FREE[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_column_text]Workcation and settlement
\nData-based business development
\nDigital marketing and hosting[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]Stronger community
\nTourism foresight<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”2″ bottom_padding=”2″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_custom_heading heading_semantic=”p” text_size=”fontsize-125096″ text_weight=”600″ text_italic=”yes” text_color=”color-nhtu” css_animation=”alpha-anim” animation_speed=”500″ animation_delay=”300″]SUSTAINABILITY[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][vc_column_text]Insight into new consumer preferences
\nBest practice in sustainability[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]Naturally VISM
\nTourism foresight<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_separator sep_color=”color-nhtu” type=”dotted” el_width=”80″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-633588″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-nhtu” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-nhtu” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-wayh” overlay_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612541905237{padding-top: 70px !important;}”][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”4″ back_color=”color-633588″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612540868273{padding-top: 70px !important;}”][vc_icon icon=”fa fa-download3″ icon_color=”accent” size=”fa-2x” text_font=”font-351512″ text_size=”h2″ text_weight=”800″ text_space=”fontspace-111509″ text_lead=”yes” text_reduced=”yes” align=”left” title=”DOWNLOAD”]Download the entire strategy as pdf here:[\/vc_icon][uncode_list icon=”fa fa-arrow-right3″ icon_color=”color-nhtu” css_animation=”alpha-anim”]<\/p>\n