{"id":88621,"date":"2021-02-15T13:53:41","date_gmt":"2021-02-15T13:53:41","guid":{"rendered":"https:\/\/turismekollektivet.dk\/?page_id=88621"},"modified":"2021-02-18T15:08:33","modified_gmt":"2021-02-18T15:08:33","slug":"introduktion-uk","status":"publish","type":"page","link":"https:\/\/turismekollektivet.dk\/index.php\/introduktion-uk\/","title":{"rendered":"Introduction"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ back_color=”color-633588″ back_image=”87969″ kburns=”zoom” overlay_alpha=”21″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”280″ row_name=”Intro”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”4″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_font=”font-351512″ text_size=”fontsize-155944″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ text_space=”fontspace-111509″ text_italic=”yes” text_color=”color-xsdn” sub_lead=”yes” sub_reduced=”yes” css_animation=”curtain” animation_speed=”600″ animation_delay=”400″ interval_animation=”200″]THE TOURISM CO-OPERATIVE
\nINTRODUCTION[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”accent”]PREFACE<\/i><\/b>[\/vc_custom_heading][vc_column_text]Together we can achieve more! The first five years of VisitSydsj\u00e6lland-M\u00f8n – the joint destination management organisation (DMO) for N\u00e6stved, Vordingborg, Faxe and Stevns municipalities – have demonstrated this, and the four owner municipalities are proud of the progress and the community that has been created.<\/p>\n

With the Tourism Co-operative, we are now setting a renewed and strengthened direction for this destination community, in a challenging time of upheaval marked by a global and local pandemic and great uncertainty, where community is more important than ever.<\/p>\n

As South Zealand and M\u00f8n\u2019s joint DMO, we have a responsibility to create cohesion, action and direction within a strategic platform that is constantly updated and always up for discussion \u2013 and where agility and adaptability is a goal in itself. Of course, we do not have all the answers about what the future holds, but we have vision and hopes for the community and collaboration that will take us forward.<\/p>\n

Community is, in the true sense of the word, something we create together. The same is true of destination development. We hope you will welcome this strategy and help set the common course towards a strengthened and more sustainable Destination South Coast of Denmark.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-nhtu” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”4″ style=”dark” back_color=”accent” back_image=”11304″ back_position=”left center” parallax=”yes” overlay_color=”accent” overlay_alpha=”98″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/2″][vc_custom_heading text_italic=”yes”]VISM<\/i><\/b>ISSION<\/i><\/b>[\/vc_custom_heading][vc_column_text text_lead=”yes”]The Mission: We are VisitSydsj\u00e6lland-M\u00f8n (VISM). We work towards sustainable tourism for the benefit of South Zealand and M\u00f8n in terms of employment, wellbeing, quality of life and settlement.<\/i>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” back_color=”color-367502″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading]TOGETHER WE ARE STRONGER
\n<\/i><\/b>[\/vc_custom_heading][vc_column_text]The Tourism Co-operation is illustrated by four circles, each representing a part of the co-operative.[\/vc_column_text][vc_single_image media=”88648″ media_width_use_pixel=”yes” alignment=”center” css_animation=”zoom-in” media_width_pixel=”361″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612475238658{margin-top: 0px !important;}”][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”fontsize-185340″ text_italic=”yes” text_color=”accent”]THE TOURISM CO-OPERATIVE IS THE VISION<\/i><\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”300″ text_color=”color-106647″]The Tourism Co-operative is the vision to become the most creative and attractive destination in Denmark and the wish for South Zealand and M\u00f8n to be the strongest coastal and nature destination.[\/vc_custom_heading][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”accent”]VISMANTRA<\/i><\/b>[\/vc_custom_heading][vc_column_text]As a destination management organisation, we put our visible signature on all the collaborations and projects we participate in by taking responsibility and thinking outside the box about tourism. We want to make a difference and are not motivated by simply producing tourist brochures and handing them out at travel fairs. We believe in innovation rather than tradition. We need to think differently and find exciting new partners outside of our own expertise in order for our destination to break through in a competitive market. VISM wants to be the one to show a new path and set a new standard \u2013 to be the one you want to play with. In short, we will do everything we can to make the Tourism Co-operative an ambitious, dynamic and inspiring community.[\/vc_column_text][vc_custom_heading text_size=”fontsize-185340″ text_italic=”yes” text_color=”accent”]WHERE WE COME FROM<\/i><\/b>[\/vc_custom_heading][vc_column_text]The tourism community for South Zealand and M\u00f8n was founded in 2015 with the establishment of VisitSydsj\u00e6lland-M\u00f8n as a joint-municipality destination management organisation (DMO). The common ambition was to transform an entire decade of stagnation in tourism into progress and manifest the South Coast of Denmark as an attractive destination in Denmark and Northern Europe. Many things have been achieved, and the partnership has succeeded in many respects thanks to the stable municipal political support, a great willingness to co-operate in the tourism industry and a huge local commitment. Above all, five years of community has taught us a great deal. However, the number of overnight stays has not changed enough.[\/vc_column_text][vc_column_text]SOUTH ZEALAND AND M\u00d8N HAS RISEN<\/b><\/p>\n

The most thought-provoking thing about looking back on the first five years of our common journey is that pride, future vision and faith in the future have blossomed on South Zealand and M\u00f8n. Over the past five years, we have gained the Forest Tower, unique tourist accommodation, the Cam\u00f8no hiking trail, the Holmegaard V\u00e6rk glassworks, a Michelin star and an upcoming visitor centre at Stevns Klint UNESCO World Heritage. South Zealand and M\u00f8n\u2019s tourism products have received a significant boost in quality in several respects. Above all, the Danish domestic market has finally opened its eyes to South Zealand and M\u00f8n\u2019s holiday potential, which became especially clear during the pandemic\u2019s enforced staycation. South Zealand and M\u00f8n has caught up, and faith in the future has returned. 70% of our partners believe that VISM has helped to create a new and unified narrative about South Zealand and M\u00f8n, and 80% believe that the South Coast of Denmark is now a strong and attractive national destination brand.<\/p>\n

SOUTH ZEALAND AND M\u00d8N HAS SHARPENED IT’S FOCUSE<\/b><\/p>\n

VisitSydsj\u00e6lland-M\u00f8n has a strong market position as a comprehensive and attractive destination in nationwide campaigns and in Denmark\u2019s international marketing. In the first five years, coherent core narratives have been created about South Zealand and M\u00f8n being perhaps Denmark\u2019s most beautiful natural area, Copenhagen\u2019s cultural-historical front yard and a strong suburban alternative to the holiday home product on the West Coast. We have learned that South Zealand and M\u00f8n have strong shared values and cultural history, which we can use to create a common future. Since 2016, and alongside our partners, we have increased South Zealand and M\u00f8n\u2019s positive image, visibility and publicity on a number of important points.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”2″ back_color=”color-rgdb” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ css=”.vc_custom_1612465700036{padding-top: 20px !important;}” row_height_pixel=”300″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_size=”fontsize-739966″ text_transform=”uppercase” text_italic=”yes” text_color=”color-xsdn” css_animation=”left-t-right” el_id=”test”]OUR NEW REALITY<\/i><\/b>[\/vc_custom_heading][vc_button size=”btn-lg” outline=”yes” border_width=”0″ css_animation=”alpha-anim” icon=”fa fa-arrow-right” link=”url:https%3A%2F%2Fturismekollektivet.dk%2Findex.php%2Fny-virkelighed-uk%2F|title:Ny%20virkelighed”]NEXT CHAPTER[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-nhtu” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” back_color=”color-wayh” overlay_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612541905237{padding-top: 70px !important;}”][\/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”4″ back_color=”color-633588″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/3″ css=”.vc_custom_1612540868273{padding-top: 70px !important;}”][vc_icon icon=”fa fa-download3″ icon_color=”accent” size=”fa-2x” text_font=”font-351512″ text_size=”h2″ text_weight=”800″ text_space=”fontspace-111509″ text_lead=”yes” text_reduced=”yes” align=”left” title=”DOWNLOAD”]Download the entire strategy as pdf here:[\/vc_icon][uncode_list icon=”fa fa-arrow-right3″ icon_color=”color-nhtu” css_animation=”alpha-anim”]<\/p>\n