VISMISSION
MISSION
VISM is the joint destination management organisation for Næstved, Vordingborg, Faxe and Stevns municipalities. We work towards sustainable tourism for the benefit of all South Zealand and Møn in terms of employment, wellbeing, quality of life and settlement.
VISION
The Tourism Co-operative is the vision to become the most creative and attractive destination in Denmark and the wish for South Zealand and Møn to be the strongest coastal and nature destination.
MANTRA
We need to think differently and find exciting new partners outside of our own expertise for our destination to break through in a competitive market. VISM aims to highlight new paths and set a new standard. In short, we will do everything we can to make the Tourism Co-operative an ambitious, dynamic and inspiring community.
4
TRENDS
It is crucial that we as a tourism community look ahead and prepare for post-pandemic times and plan our strategy based on the long-term trends and lasting changes in the market. We are seeing 4 specific trends now, which we believe will shape tourism and our work after the COVID-19 crisis:
- STAYCATION - HERE TO STAY
- URBAN ESCAPISM
- DIGITALLY FREE
- SUSTAINABILITY CAN’T WAIT
4
CODES OF CONDUCT
We believe that we are creating the best destination community with 4 rules of conduct:
- TOURISM IS NOT A GOAL IN ITSELF
- WE ARE THE PRODUCT
- NATURE ROCKS OUR RULES
- BETTER TOGETHER
5
TRACKS
VISM works with five guiding tracks that will set the direction and goals of our work over the coming years:
- STRONGER COMMUNITY
- NATURALLY VISM
- OUR CALL IS LOCAL
- MARKETING WITH MEANING
- TOURISM FORESIGHT
2
DIMENSIONS
As a destination management organisation and co-operative organisation, we measure our results and success using a two-step set of performance objectives. At the same time, we explore new and meaningful ways to measure the impact of tourism:
- TOURISM CO-OPERATIVE DESTINATION GOALS
- VISM ORGANISATIONAL GOALS
FROM ANALYSIS TO ACTION
4 POST-PANDEMIC TRENDS
THAT CALLS FOR...
VISM’S TRACKS…
STAYCATION
Local communities
Authentic local hospitality
Our call is local
Marketing with meaning
URBAN ESCAPISM
Communities as a reason to go
Nature experiences in focus
Authentic local hospitality
Naturally VISM
Our call is local
Marketing with meaning
DIGITALLY FREE
Workcation and settlement
Data-based business development
Digital marketing and hosting
Stronger community
Tourism foresight
SUSTAINABILITY
Insight into new consumer preferences
Best practice in sustainability
Naturally VISM
Tourism foresight